#Gimmethemic
TikTok Live's global music competition show, designated to seek out and promote local creators.
Role
Creative Director
Campaign asset development & localization
Timeframe
2023-2024
Markets
LATAM, US, EU, MENA
A global creative system developed for TikTok LIVE’s global music competition, adapted across markets and competition phases.
Context
#GimmeTheMic is TikTok LIVE’s global music competition designed to discover and promote emerging creators across multiple markets.
The campaign required localized creative assets that maintained a consistent global identity while resonating with regional audiences.
Creative assets supported multiple competition phases and evolved across iterations, ensuring clarity, engagement, and cultural relevance across LATAM, US, EU, and MENA.
Results
The campaign generated:
141M VV for the BR Regional Campaign 142M VV for the US Campaign
Contribution
I led the creative direction for regional campaign assets across multiple markets, including Brazil, US, MENA, and the UK.
I was responsible for developing visual approaches, adapting creative across competition phases, and ensuring alignment with TikTok LIVE’s global campaign identity.
2023
2024
Developed the campaign assets for the UK, updating the visuals with a new look&feel.