Small and Medium Businesses Case
End of Year campaign, designed to demystify TikTok's advertising capabilities.
Creative Director
Script & Direction
Role
2024
Timeframe
Brazil & LATAM
Markets
Challenge
TikTok stands out as a powerful tool for small and medium businesses (SMBs) seeking to expand their reach and drive growth. However, many SMBs struggle with understanding the true potential of TikTok advertising due to its technical nature and complexity.
Concept
The idea of the campaign was to take inspiration from real-life situations to create parallels with advertising on TikTok to better explain our solutions and their main benefits while still keeping an easy to understand and fun approach.
Solution
We developed 10 engaging videos, available in both ES and PT, that were showcased at TikTok Converte—a prominent event held in August 2024 with over 400 participants. These videos, set to be featured on social media channels and our SMB training website, are set to empower businesses with a clearer understanding of how TikTok can fuel their growth.
Contribution
I worked closely with the SMB Marketing team to translate strategic scenarios into a cohesive creative campaign. I led the creative direction, script development, and execution, ensuring the work was engaging, platform-native, and clearly communicated TikTok’s advertising capabilities.
Campaign
Event & Backstage
