User Generated Content Ads
Building and scaling performance-driven creative across multiple markets
2021-2025
Timeframe
LATAM, US, EU
Markets
Creative Director
Creative Strategy, Script & Direction
Role
A curated selection of performance-driven UGC style creatives developed for TikTok’s User Growth team.
UGC became a core creative approach due to its native feel and strong acquisition performance.
I worked across creator partnerships and in-house productions, developing scripts, directing shoots, and shaping content that reflected native platform behaviors while meeting acquisition goals.