User Generated Content Ads
Building and scaling performance-driven creative across multiple markets
Role
Creative Director
Creative Strategy, Script & Direction
Timeframe
2021-2025
Markets
LATAM, US, EU
A curated selection of performance-driven UGC style creatives developed for TikTok’s User Growth team.
UGC became a core creative approach due to its native feel and strong acquisition performance.
I worked across creator partnerships and in-house productions, developing scripts, directing shoots, and shaping content that reflected native platform behaviors while meeting acquisition goals.